January 2026 · Personal project
Lead Developer & Product Owner
Reach Flow, CRM & Analytics Tool
- Architected a serverless CRM using React 18/Vite and the Google Sheets API, reducing staff dependency on raw spreadsheets
- Developed the Engagement Nudging System (ENS), a custom business-logic engine tracking conversion (Outreach → WhatsApp → Zoom) and triggering automated UI-level alerts
- Implemented secure OAuth 2.0 authentication and bidirectional data sync with optimistic UI updates
- Engineered modular React components with dynamic admin configuration via Local Storage for real-time data-mapping without code changes